Audience Profile and Questionnaire

Audience Profiles

Age: 6-13 both sexes:

· Preferred Genres- Pop/Musicals/Disney

· Favourite bands/Artists- Justin Bieber, Take That, Girls Aloud, Boyzone, Miley Cyrus, Usher, Tinchy Stryder, The Saturdays

· Hobbies- Going to school, reading, playing games consoles, listening to music, playing instruments

· Interests- becoming famous, learning, playing sport


Age 14-21 both sexes:

· Preferred Genres- Soft Rock/Indie/Pop/Electro

· Favourite bands/Artists- Kings of Leon, The Killers, Florence and the Machine, Katy Perry, Calvin Harris, Paramore, The Kooks

· Hobbies- Going to college or university, driving, hanging with friends, parties, playing instruments

· Interests- Smoking, sleeping in, studying hard, partying harder


Our questionnaire is designed for people who will be in the demographic we are aiming to make the music video for, ideally aged 16-18 or between 14-21 overall but that go to college so we can track them easily. It contains 12 questions to help us know a bit about our audience and their feelings on music video construction.



Questionnaire- Please put a ring around your answers


How old are you?

16/17 17/18 19 or over Prefer not to say


What gender are you?

Male Female Prefer not to say


What do you intend to do after college?

Go to university Apprenticeship Straight into employment None


What do your hobbies involve generally?

Music Performing arts Sport None


How often do you listen to music roughly?

Once a day Once a week Rarely Never


Which genre of music do you tend to listen to the most?

Pop Rock Indie None shown


On a scale of 1-10 how important are music videos to you (1- not at all important 10-very important)

1 2 3 4 5 6 7 8 9 10


Try and think of your favourite music video, what appeals to you, why do you watch it?

Sang by favourite artist/band Interesting storyline in video

Good effects Heard about the video Was a YouTube random choice None of these


What aspects are important in a music video?

Humour Attractive men/women Storyline Status of band


Is fashion/costume important in a music video?

Yes No It doesn’t matter


To what extent do you agree that women are represented negatively in music videos? (1- not at all 5- yes this is very true)

1 2 3 4 5


To what extent do you think that music videos should illustrate the lyrics in the storyline? (1- not at all 5- yes they always should)

1 2 3 4 5