Thursday 30 September 2010

E-mail for Hiring


E-mail copy




A copy of the E-mail sent to Paramore's manager asking permission to use their song Brick by boring brick.

Lyric Breakdown

Intro (23 seconds)
She lives in a fairy tale (3 seconds)
Somewhere too far for us to find (3 seconds)
Forgotten the taste and smell (3 seconds)
Of the world that she's left behind (3 seconds)
It's all about the exposure the lens I told her (5 seconds)
The angles were all wrong now (3 seconds)
She's ripping wings off of butterflies (4 seconds)
keep your feet on the ground (4 seconds- with instrumental)
when your head's in the clouds (7 seconds- with instrumental)
Well go get your shovel (3 seconds)
And we'll dig a deep hole (2 seconds)
To bury the castle, bury the castle (6 seconds)
Well go get your shovel (3 seconds)
And we'll dig a deep hole (3 seconds)
To bury the castle, bury the castle (5 seconds)
Ba da ba ba da ba ba da, ba da ba ba ba da ba ba (12 seconds- with instrumental)
So one day he found her crying (3 seconds)
Coiled up on the dirty ground (4 seconds)
Her prince finally came to save her (3 seconds)
And the rest you can figure out (3 seconds)
But it was a trick (3 seconds)
And the clock struck twelve (3 seconds)
Well make sure to build your home brick by boring brick (5 seconds)
or the wolf's gonna blow it down (2 seconds)
keep your feet on the ground (6 seconds- with instrumental)
when your head's in the clouds (6 seconds- with instrumental)
Well go get your shovel (3 seconds)
And we'll dig a deep hole (3 seconds)
To bury the castle, bury the castle (6 seconds)
Well go get your shovel (3 seconds)
And we'll dig a deep hole (3 seconds)
To bury the castle, bury the castle (6 seconds)
Ohhhhh (13 seconds with instrumental)
Well you built up a world of magic (3 seconds)
Because your real life is tragic (3 seconds)
Yeah you built up a world of magic (5 seconds)
If it's not real (2 seconds)
You can't hold it in your hand (3 seconds)
You can't feel it with your heart (5 seconds)
And I won't believe it (3 seconds)
But if it's true (2 seconds)
You can see it with your eyes (3 seconds)
Oh even in the dark (2 seconds)
And that's where I want to be, yeah (5 seconds)
Go get your shovel (3 seconds)
We'll dig a deep hole (3 seconds)
To bury the castle, bury the castle (6 seconds)
Well go get your shovel (3 seconds)
And we'll dig a deep hole (3 seconds)
To bury the castle, bury the castle (7 seconds)
(Instrumental 7 seconds)
Guys x2:
ba da ba ba da ba ba da, ba da ba ba ba da ba ba (13 seconds)
Hayley x2:
ba da ba ba da ba ba da, ba da ba ba ba da ba ba (13 seconds)

Call Sheet

Treatment sheet

Audience Profile and Questionnaire

Audience Profiles

Age: 6-13 both sexes:

· Preferred Genres- Pop/Musicals/Disney

· Favourite bands/Artists- Justin Bieber, Take That, Girls Aloud, Boyzone, Miley Cyrus, Usher, Tinchy Stryder, The Saturdays

· Hobbies- Going to school, reading, playing games consoles, listening to music, playing instruments

· Interests- becoming famous, learning, playing sport


Age 14-21 both sexes:

· Preferred Genres- Soft Rock/Indie/Pop/Electro

· Favourite bands/Artists- Kings of Leon, The Killers, Florence and the Machine, Katy Perry, Calvin Harris, Paramore, The Kooks

· Hobbies- Going to college or university, driving, hanging with friends, parties, playing instruments

· Interests- Smoking, sleeping in, studying hard, partying harder


Our questionnaire is designed for people who will be in the demographic we are aiming to make the music video for, ideally aged 16-18 or between 14-21 overall but that go to college so we can track them easily. It contains 12 questions to help us know a bit about our audience and their feelings on music video construction.



Questionnaire- Please put a ring around your answers


How old are you?

16/17 17/18 19 or over Prefer not to say


What gender are you?

Male Female Prefer not to say


What do you intend to do after college?

Go to university Apprenticeship Straight into employment None


What do your hobbies involve generally?

Music Performing arts Sport None


How often do you listen to music roughly?

Once a day Once a week Rarely Never


Which genre of music do you tend to listen to the most?

Pop Rock Indie None shown


On a scale of 1-10 how important are music videos to you (1- not at all important 10-very important)

1 2 3 4 5 6 7 8 9 10


Try and think of your favourite music video, what appeals to you, why do you watch it?

Sang by favourite artist/band Interesting storyline in video

Good effects Heard about the video Was a YouTube random choice None of these


What aspects are important in a music video?

Humour Attractive men/women Storyline Status of band


Is fashion/costume important in a music video?

Yes No It doesn’t matter


To what extent do you agree that women are represented negatively in music videos? (1- not at all 5- yes this is very true)

1 2 3 4 5


To what extent do you think that music videos should illustrate the lyrics in the storyline? (1- not at all 5- yes they always should)

1 2 3 4 5

Wednesday 22 September 2010

Album Cover Analysis






These artists are all from the same genre of music but all have there own unique style when it comes to there album cover image. Each one of these artists have two styles of album cover images, one which are the ones above, are images which the artists think that there album produces when people listen to there music, and the other is images of them selves on the cover and it seems to be that everyone of these artists have done this for the second album along with calling the album alongside one of there songs within the album, as to my thinking hey have done it this way, so that people get there own image of the band, and buy there album for the music and not for what they look like.
Nickelback – All the right reasons; This, in my opinion, is a very well thought out album cover, as it’s a image of a car journey, which I think resembles the songs within the album as each one takes you on your own little journey, just like the car on the album cover, also the image does not show and ending to the journey, which I think is very clever again as it then shows there fans that there is no ending to there journey so that there will be more songs coming.
The Fray – How to save a life; This album cover is very simplistic compared to some album covers, however I think although it is simplistic if you look closer is resembles something much deeper, exactly like there songs, at first they come across as if they are just like any other songs, but if you listen closer, you relies that there is much more meaning behind them. The colours of this album cover portray this as well, with most of it being black but then colours starts coming into it showing much more.
Sting – If on a winters night; This album over shows the exact image what you would expect of a album cover called “if on a winters night”, of a peaceful winters day, again portraying the songs they are what you expect them to be.
Coldplay – Parachutes; This album cover portrays the same things as dose the fray’s album cover, showing that at first its just a normal thing until you look again where this time you look deeper then you relies that there is much more there.